Tuesday, April 22, 2014

Search versus discovery

They're not the same, writes Seth Godin, in fact, they couldn't be much more different.


Retailers need to help customers to DISCOVER things they didn't know they wanted, not just SEARCH for things they already knew they wanted.

Just as librarians (and knowledge management websites) need to help readers to discover books and other reading material they didn't know they wanted. And not just tell them (as Google and Amazon do) the books that everyone else has already read.

No comments: