I have just found a comment made by Kathleen Fasanella, who had given a copy of Schwartz's book to Waddell in the first place. The comment is fairly inaccessible, so I reproduce it here.
"Bill is one of a kind. He had to barbeque Schwartz as a matter of principle lol. I knew that sending him the book would certainly result in some entertainment and he didn't fail to disappoint. I also knew that some of what Schwartz wrote couldn't fail to register. A seed, that's all I was asking for.Kathleen is an expect on manufacturing and entrepreneurship in the clothing industry. I've just spent rather longer than I intended browsing her blog: Fashion-Incubator (subtitled: Lessons from the Sustainable Factory Floor).
"I can't recall how I found out about the book but I found it very thought provoking. I also had a problem with all the freudian references and didn't understand those portions well, not having the background. But I try!"