SAP
SAP was quick to embrace the shift in the 1990s from mainframe to client-server computing ... The group's R3 software attracted large corporate customers, gave SAP an early-mover advantage and provided the entry into a "virtuous circle" of customer growth. Raimo Lenschow, software analyst at Merrill Lynch, says: "The more customers they got, the more they learnt from them, improved their products and became even more attractive to new customers."source: Financial Times, March 8th 2005
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